Algood

Cross-Border Marketing Consultant · Algood | Lgyorway · Jan 2026 – Present

Owned U.S. market entry strategy and brand positioning for Lgyorway, a Chinese industrial equipment brand.

$229.9K revenue, +407% YoY · 703 units sold, +406% YoY

Project 1 — Rufus Research → Production Q&A Copy

Mapped real user queries into Rufus at three touchpoints: the search bar, competitor product pages, and our own product page
Tested hypotheses directly by querying Rufus and reading how it responded
Found the signal: scene-based queries ("what's this for," "who's this good for") drove more relevant, more confident recommendations than plain keywords
Wrote 6 new Q&A entries built around keyword + use scenario + reason, pre-empting the objections (installation, durability, use case) that would otherwise stall a recommendation
Built the insight into a live listing optimization framework

Flagged by my manager: the brand page read as a consumer lifestyle product, not industrial equipment
Benchmarked category leaders (DeWalt) to define the direction
Translated direction into a visual system: orange-and-steel palette, logo redesign (dropped a mismatched heart icon), new Focus Image module, new Q&A module addressing safety and durability
Built and shipped the final assets live on Amazon

Both pieces come from the same instinct: figure out what the platform — or the person — is actually asking, then answer it in the shape they need.