Cross-Border Marketing

Marketer.
Communicator.
Life-long learner.

I help brands communicate across language and cultural lines — grounded in research, comfortable moving between markets, and trained through a Sociology degree at the University of Chicago and a Master in Management at Booth. Below: selected work, and a few things I've made for myself.

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Portrait of Amy Ren

Case Studies

Selected brand and campaign work.

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Art

Paintings and sketches, made outside of client work.

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Still from Rusty Lake, an AI-assisted short film Rusty Lake
Title screen of Amy Ren's hand-coded portfolio site, Hello World Hello World Desert dunes in Xinjiang, China Xinjiang

Good work sits where discipline meets curiosity. It takes structure seriously without losing room for instinct.

My process starts with listening to the problem before reaching for a solution. I would rather ask an uncomfortable question early than build on a shaky assumption later. That habit comes from moving between analytical and creative work, and each keeps the other honest.

I care about craft in the details most people will not consciously notice, but will feel. Whether it is a strategy deck or a painting, I want the work to hold up under a second, closer look.