← Case Studies
Case Study 07
SMG
Local News Department Intern · Shanghai Media Group · Jun 2025 – Aug 2025
Twice-weekly live news, real deadlines, no do-overs.
20+ stories aired · 10K+ views on one WeChat piece · Jun–Aug 2025
Context
- Shanghai's largest traditional media outlet — supported a live news broadcast airing twice weekly
- Produced and reported on 20+ stories aired during prime time, including investigative coverage on government accountability
- Extended broadcast content into short-form video and WeChat distribution — one piece reached 10K+ views
- The discipline here was different from project-based work: weekly live production meant revising and resubmitting stories against tight, recurring deadlines, not a single project cycle — iterative persistence under real time pressure